The Best Beauty Brands That CATER TO ASIAN SKIN
I wanted to take a moment to appreciate Asian beauty brands. Way before skincare was so hyped here on the West Coast, I remember the advanced skincare and beauty culture thriving in Japan. We have been avoiding the sun with umbrellas and smearing sunscreen all over ourselves, way before the yassification of sunscreen, hence why we have been walking around looking 30 still at 50. Convenience stores dedicated just to beauty products and filled to the brim with face masks, anti-aging serums, and under-eye creams are all too popular there. Korea took it five steps further and brought their supreme beauty secrets to the international stage. But the one thing Western culture is so good at is marketing — they know how to sell. Brands compete ruthlessly for press coverage, influencer partnerships, and curating alluring IG pages, knowing exactly how to appear in front of the right audience. Does it speak to the actual quality of the product? Not so much. So, in a small attempt to even out the playing field, I wanted to highlight some of the best Asian-owned beauty brands on the market right now. You’ll see some OG brands as well as some new-comers. Either or, these are the beauty brands that cater to Asian skin.